Writing Samples

It can be difficult trusting someone with your message and content without ever seeing samples of their work. I totally understand that! Below is a selection of some of my favourite pieces that I’ve worked on - from long-form copywriting, to ghostwriting, to managing writing projects. I hope you like them!

-Sofia

Sherpa Food Tours Blog

I have been leading copywriting for the full Sherpa Food Tours blog, with a specific focus on the Travel Guide articles focusing on London and Amsterdam. In addition to writing the articles directly, I also set the tone of voice and writing style for the blog across all cities.

TravelPerk Thought Leadership

I worked with TravelPerk for nearly three years, leading their brand content strategy and writing editorial assets. During my time with TravelPerk, we built out a new editorial strategy focusing on the future of work and the value of bringing teams together sustainably in a post-COVID world.

IE Foundation Annual Report Series

Working with the IE Foundation at IE University, I was the lead Project Manager for the publication of a series of Annual Reports. I led a group of copywriters & designers to create these long-form documents, & acted in an editorial capacity to ensure tone of voice and quality consistency throughout.

Algor Education: Storytelling Through Content & SEO

In my collaboration with Algor Education, I am developing storytelling through SEO-driven content to help this EdTech startup with top-of-the-funnel awareness and demand generation. I am in charge of copywriting, storytelling strategy, and SEO optimisation.

Sigma: Thought Leadership & Demand Generation

I develop content strategies that drive thought leadership and demand generation by crafting multi-channel campaigns designed to position the Sigma as a leader in business intelligence. I collaborate with subject matter experts to ghostwrite compelling narratives, translating complex data into accessible content that aligns with Sigma’s brand voice.

Further Writing

Here are just a few more examples of my writing. They are smaller projects that I worked on in a range of content formats. Just click the + to read more about them and follow the links to see them in more detail.

  • I collaborated with a Paris-based apps publisher to create a few content pieces describing their work to potential customers. I led copywriting for their website rebrand and published a few articles.

    • See the website here

    • Read “I have an idea for an app. Now what?” here

  • I collaborated with JTI’s Iberia division to craft an article spotlighting their Head of Legal as an empowering female figure in the world of law. I interviewed the subject and wrote the article for submission to The Legal 500.

    Read it here.

  • I wrote the script for several product-led videos at TravelPerk, each aimed at a different key persona. Watch them here!

    • Watch the Travel Manager video here.

    • Watch the Finance Manager video here.

    • Watch the Traveller video here.

  • I have written the script and copy for a series of social media videos for a number of my clients. Here are a few of my favourites:

    • DeepSea Technologies & EEA Norway Grants - view here

    • IE University International Women’s Day video - view here

    • “Meet the Experts” series at Kovalee - view here and here

  • These are videos that I wrote and produced for social media. The objective of these videos is to communicate complex ideas or messages effectively, using engaging visuals and text to hold the viewer's attention.

    • Kovalee “What is an App Publisher?” explainer - view here

    • DeepSea Technologies New Partnership announcement - view here