Where Vision Finds Its Voice

A curated selection of projects that reveal how we bring ideas to life, helping founders make their mark with words that resonate and endure.

  • Personal & Company Branding in Press & Media

    PRESSCART

    United States, United Kingdom

    Crafting tailored storytelling strategies to elevate each Presscart client’s personal and company branding in the media. By defining key messages and aligning content with each publication’s audience, we help clients strengthen their reputation and increase awareness, authentically connecting their goals with a wider audience.

  • Content Marketing & Thought Leadership Strategy

    SIGMA

    United States

    Shaping and executing Sigma’s thought leadership and demand generation strategy. This includes everything from campaign ideation to ghostwriting articles, creating long-form content, and collaborating with internal experts to translate complex ideas into clear, compelling narratives. The goal is always the same: build authority, drive engagement, and help Sigma connect meaningfully with its audience.

  • SEO & Content Creation - Development & Storytelling Strategy

    ALGOR EDUCATION

    Italy

    Collaboration with Algor Education, a startup in the EdTech sector, to develop and implement a core SEO & content strategy to drive traffic and demand generation. Focusing specifically on storytelling and product messaging, as well as incorporating SEO best practices like backlinking, internal linking, and keyword optimisation.

  • sherpa food tours

    Market Expansion Content & Editorial Strategy

    SHERPA FOOD TOURS

    Argentina, UK, Mexico, Netherlands, France

    Implementation of a comprehensive content strategy aimed at unlocking new markets. Through detailed editorial work—including content roadmaps, strategic pillars, and high-quality articles—Sherpa’s voice is crafted to resonate and stand out in the global food tour landscape.

  • Thought Leadership Content Strategy

    TALLIO

    United States

    Development of a pioneering content strategy to help Tallio define a new category within the post-acute healthcare space. Through blog articles, case studies, customer spotlights, and leadership letters, the goal was to educate the sector on the transformative role of AI in documentation and electronic medical records, positioning Tallio as a leader in healthcare tech innovation.

  • Branding & Pre-Investment Strategy

    MPALA

    Spain & EU

    Ideation and implementation of the brand foundation for Mpala, from identity and tone of voice to mission, vision, values, and visual identity. Development of the website, social media presence, packaging strategy, and full brand experience, while guiding the pre-investment strategy to prime Mpala for growth.

  • Editorial Strategy for Newly Launching Gastronomy Company

    SALU SALU

    Argentina

    Creation of a foundational editorial strategy for Salu Salu, a soon-to-launch online publication centred on Argentinian gastronomy. This includes defining content pillars, setting the tone of voice, establishing core discussion categories, and managing the editorial calendar to create a cohesive and engaging content experience.

  • I had the pleasure of working with Sofia on Tallio’s content strategy. She was incredibly prompt, took the time to truly understand our business, and delivered quality content backed by a well-thought-out strategy. I would highly recommend her for anyone needing a skilled communications partner who strives to understand your business!

    Matt Chalberg, Co-Founder & CEO @ Tallio

  • Sofia was an absolute pleasure to work with. She developed a tailored content strategy for our company, which included SEO optimization for our blog. I would love to work with her again in the future.

    Zack Johnson, CEO @ Goalvy